PUBLICITY | MARKETING | EVENTS
Photo: (2,3) Christin Rose Photography
International Idea Activation Agency
With over fifteen years of strategic marketing experience GLOW brings forth an honest perspective and globally relevant strategy to the modern-day integrated marketing practice.
Following decades of experience at large-scale agencies and global brands, the team has developed a proficiency in launching brands across international markets and expertise in managing brand identity and messaging within the global media marketplace.
Founded in 2009 in Melbourne, AUS – Agency GLOW expanded offices into the US during 2012, and now is a multi-national idea activation agency specializing in strategic marketing, publicity and brand experience events.
With dedicated staff in both regions, our extensive integrated marketing and public relations expertise, combined with a network of global creative, production and media partners allows us to create custom solutions with successful results, all-while maximizing cross network efficiencies throughout all client initiatives.
DESIGN + ACTIVE + HEALTH + PERFORMANCE
Our specialty lies in design, active, health and performance driven brands. These are our passion, our niche, and our team completely immerses ourselves in them. Our first-hand experience within these fields ensures we are equipped to deliver consistent, effective and long-term marketing & publicity results.
We are your brand marketing partners who ask the hard questions: Does this initiative make sense? Will people know what we are about? Will they want to engage with us, buy our products, support our brand? We look at marketing from the consumer perspective and provide solutions across a tailored brand experience model to ensure that your message will be consistent, your brand voice will be heard and you will be remembered.
• STRATEGIC MARKETING PLANNING & EXECUTION •
• TALENT / AMBASSADOR MANAGEMENT •
• SOCIAL MEDIA MANAGEMENT •
• PARTNERSHIP CULTIVATION •
• BRAND FUNDED CONTENT •
• CREATIVE BRIEF DEVELOPMENT •
• PHOTOSHOOT PRODUCTION •
Agency GLOW effectively creates compelling marketing & publicity strategies for each individual client. We maintain a comprehensive international media network and focus our efforts on communicating consistent and targeted brand messaging. You will see our work in some of Australia and the USA's most popular print publications, influencer/category specific blogs and across various platforms of social media.
• STORY DEVELOPMENT •
• BRAND & PRODUCT PITCHING •
• MEDIA RELATIONS •
• PRESS TOURS •
• PRODUCT SEEDING •
• PRESS RELEASES •
We look at all events as brand experiences. Each and every aspect is thoughtfully planned out and carefully executed. Ensuring that the brand essence transcends voice and signage, our goal is to make certain that events allow attendees to feel the brand and become loyalists, thus impacting their future purchase decisions.
• EVENT PLANNING & PRODUCTION •
• EMBEDDED MEDIA EXPERIENCES •
• TRADESHOW REPRESENTATION •
• CONSUMER PROMOTIONS •
• RETAIL STORE OPENINGS •
• SEASONAL PRODUCT LAUNCHES •
